Scubaism

That’s the title of a presentation, that Oceana got its hands on, made by the Chlorine Institute, an American lobby for chlorine manufacturers and distributors. It specifically targeted Oceana and its “propaganda” and its other efforts to create awareness of chlorine poisoning. It’s interesting to see what the competition is doing.

The presentation ends with some common sense “Essential Survival Tactics”:

• Develop strong relationships with local stakeholders.
• Work to assure that your plant is viewed as a valuable community asset. Be aggressive in environmental performance and proactive regarding your interface with state officials.
• Be prepared for increased inspections and audits of your plant and your procedures.
• Have a media strategy, assign a company contact, and prepare media message points.
• Understand the strategy and tactics of the NGO targeting you.